StainMaster was in the middle of a site redesign when they decided they wanted to test the options for the homepage to see how users were interacting with the page. We cam up with three options to test, taking into account how the page was optimized, what elements were interacted with most and which were not, and how long users spent on the page. These tests lead StainMaster as well as GSD&M to move forward with the option below.
Role: Lead Interactive Designer
Art Direction: Gene Blakely